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Three Counties Food and Drink Festival 2024

27 July 2024 to 28 July 2024

All available dates: 27 July 2024 to 28 July 2024

Saturday 10am – 6pm
Sunday 10am – 5pm

at the Three Counties Showground

Following a hugely successful inaugural year in 2023 with over 170 traders, and a full menu of family entertainment, live music and culinary demonstrations, the Three Counties Food and Drink Festival returns to the Three Counties Showground on Saturday 27th and Sunday 28th July.

TV chef Phil Vickery, Bake Off Winner Matty Edgell and finalist, Dan Hunter, and founder and owner of the award-winning Beefy Boys, Murf will complete the Saturday line-up of celebrity guests for this year’s show. Hosting the guests will be TV Chef and author, Marcus Bean.

Renowned chef, TV presenter and author Phil Vickery has been an integral part of the This Morning family for over 22 years and is firmly regarded as one of Britain’s favourite chefs. He is the programme’s longest standing chef, presenting both live and pre-recorded cookery items, as well as his own cookery segments from locations far and wide. Phil has many culinary accolades, not least winning a Michelin Star, 4 Rosettes in the AA guide, The Good Food Guide’s Restaurant of the Year, The Times Restaurant of the Year, Egon Ronay’s Guide Dessert Chef of the Year, and British Meat Chef of The Year.

Joining Phil on the Saturday line-up is Matty Edgell, winner of the Great British Bake Off 2023. Matty is a dedicated teacher and sports enthusiast, and his expertise extends from the classroom to the kitchen. Beyond the academic realm, Matty transforms into a charismatic content creator, sharing the magic of baking and cooking. His culinary prowess and educational flair create a unique blend of inspiration for food fanatics of all ages.

Also serving up a baking extravaganza will be another Bake-Off favourite, finalist, Dan Hunter. He credits his love of pies and desserts to his mother-in-law, she taught him how to make the perfect shortcrust pastry. Subsequently, his passion for pies has evolved into a penchant for patisserie. A self-confessed perfectionist, Dan loves a baking challenge, so festival visitors may see him throwing down the baking gauntlet and creating a masterpiece in Malvern this year.

One of the founders and directors of The Beefy Boys, Murf has been cooking up a burger storm across the region and is heading to the festival at the end of July. Based in Hereford, Murf was recently crowned ‘Burger Chef of The Year 2023’ at the national burger awards where the Beefy Boys also took home the top prize of ‘Burger of the Year. As well as several restaurants, Murf frequently takes to the UK highway in their American style food truck sharing tips and tricks on how to up your burger game.

The new celebrity guests join the previously announced Sunday Cookery Theatre line-up which includes best-selling cookery writer and TV Chef, Rachel Allen, chef, author, educationist, and entrepreneur Cyrus Todiwala, and TV chef and author Marcus Bean.

Chris Bavin, presenter of BBC’s Eat Well For Less? will host the Cookery Theatre demonstrations on Sunday 28th July. Alongside the amazing line-up of chefs will be over 150 local food and drink producers showcasing their wares, as well as a phenomenal selection of street food vendors and bars.

If you are interested in rolling up your sleeves and taking part in one of the Festival’s many activities, there’s plenty to choose from including, cocktail making, wine and coffee tasting sessions. All in all, a great weekend jam packed with family fun and entertainment. 

Tickets for the festival are on sale now and can be purchased via the festival website. With ticket prices from just £12 this is a great and affordable family day out. VIP ticket options are also available.

Check out the full schedule and reserve your place at

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